Marketing after GDPR – The era of beg data: Moving trust ‘upstream’ with content marketing

The combination of regulations (e.g., GDPR), technical innovations (e.g., browser tracking protection) and consumer resistance (e.g., ad blockers) is powering a shift from freely available Big Data to an era of “beg data” – where valuable personal data is available only with the permission of the consumer.

To adapt to this new environment, marketers need to move trust “upstream,” i.e., to create trust-based relationships at or near the beginning of the customer-engagement, in order to get access to precious personal data.

  • What GDPR really stands for and how it has transformed the marketing landscape a year later
  • Using content marketing and customer journey management to nurture trust in consumers before
    the sales engagement
  • The role of trust in data exchanges

Location: Date: 11 april, 2019 Time: 12:50 - 13:40 Dr. Tim Walters