How Scania learned the true value of their content and rebuilt their editorial communication around it

  • Developing an in-house news desk to transform Scanias corporate communication in a digital age
  • How to produce content that promotes engagement, awareness and brand loyalty
  • Framework to measure the success ofour content initiatives
  • Behind the scenes of Scanias largest global product launch

Location: Berns Date: 6 april, 2017 Time: 13:20 - 14:15 Södertälje,Sweden Photo: Kjell Olausson 2026 Staffan Ekengren | Scania