Creating content for the different stages of the B2B buyer’s journey

In B2B marketing, content is king. But it’s no longer enough to just create blog posts, dangle lead magnets or offer webinars. Today’s B2B content marketing is a combination of deep research, the right marketing technology and understanding the power of digital channels.

Climeon is a cleantech company that is at the forefront of complex B2B marketing. During this session you will learn essential topics like:

  • Charting the buyer’s journey in complex B2B content marketing
  • What kind of content is needed a the different stages of the journey?
  • Creating content for today’s digital channels

Location: Date: 11 april, 2019 Time: 11:00 - 11:40 Olle Tholander | Climeon Pontus Staunstrup