Blog

Ericsson: turning data into content marketing

In 2011 Ericsson started their journey to become the leading experts within the mobile industry. They transformed their knowledge about the industry into very successful content marketing. At Super Content Marketing 2016, Patrik Cerwall, Head of Strategic and Tactical Marketing at Ericsson, talked about how the company succeeded with using their data in order to […]

6 steps to succeed with content marketing

According to Joe Pulizzi’s latest book Content Inc, nine out of ten businesses worldwide use content marketing but only 30 per cent are successful. At Super Content Marketing 2016 Pulizzi, the founder of Content Marketing Institute, shared six steps that will help your company to succeed with content marketing. The sweet spot To begin, you […]

Become a LinkedIn expert with Jamie Pham

Are you using LinkedIn to your company’s best potential? At Super Content Marketing 2016 in Stockholm Jamie Pham, LinkedIn in-house expert on content marketing and native advertising best practices, talked about the components that make your company successful on the social media platform. To begin, in order to succeed with content marketing it is important […]

Maersk Line: From communication to commercial

Ever wondered how to turn communication into commercial? With over a million followers on social media the Danish shipping company Maersk Line turned their very successful communication into commercial.  At Super Content Marketing 2016 in Stockholm Davina Rapaport, Pulse and Social Media Manager at Maersk Line Denmark, gave us her best tips for a blooming […]

Content marketing in the shipping industry

Davina Rapaport from Maersk Line in Copenhagen and one of the keynote speakers at Super Content Marketing 2016 in Stockholm. She tells us about their strategy for content in social media. How do you reach different target groups? – One of my first challenges here was to prove that social media is valuable and liable […]

LinkedIn is not a short game

Jaime Pham, content marketing consultant at Linkedin in London and one of the speakers at Super Content Marketing in Stockholm. What is the general developments in business to business content marketing? “We see more users of content marketing amongst companies and organizations. Popularity continues to grow. Companies are starting to organize dedicated marketing teams around […]

The Orange Content Guru Believes in the Golden Age of Media

To Joe Pulizzi in Cleveland, content marketing isn’t just a job. It appears to be his whole life. He always wears orange clothes to support his company Content Marketing Institute, which not only teaches people about content marketing in any channel they can, but is also an example of how companies can market themselves by […]

Red Bulletin – The inside story of Red Bull’s monthly magazine

Robert Sperl, editorial director at Red Bulletin, will attend Super Content Marketing 21 April in Stockholm. He tells us about Red Bull’s monthly magazine that is published in five languages and available on ten markets. The magazine, which is a lifestyle magazine for 20-35-year-olds, started 1 May 2007 and today has 50-60 employees and lives […]